- Rock N Rolled Taco Festival

Rock N Rolled Taco Festival

The Vision

Welcome to El Paso’s first-ever Rock N Rolled Taco Festival, where crispy tacos meet killer riffs. This isn’t just a food fest: it’s a hometown block party built on chords, culture,
and a whole lotta crunch.

Set in the heart of downtown this October, Rock N Rolled brings together taco lovers, music heads, and local legends for a day of loud flavors and even louder guitars. Expect two stages of nonstop local bands, a beer garden pouring regional brews, an open-air mercado filled with artists and makers, and a no-holds-barred showdown to crown El Paso’s Best Rolled Taco.

Whether you grew up dunking flautas in red sauce or you’re just here for the vibes
— this one’s for the 915.

Vendor Info

Calling all taco joints, cafés, bars, trucks, and fast food spots! If you roll it, we want it.
There’s no vendor fee for early sign-ups. Just bring your take on a rolled taco (bonus points for a sample-size option), and we’ll shout you out across all our channels and feature you in the official festival lineup.

Let’s show the city just how many ways a taco can roll.

Ready to rep your spot? Email us below.

Live Music

Two stages. Zero filler.

We’re turning up the volume on El Paso’s music scene: from classic rock to borderland psych, garage, indie, and all the homegrown sound that makes your beer taste colder.
From shredded beef to shredding guitars, we’re serving it loooooooud.

Contact

For vendor info or general questions, hit us up at borderlandeventsllc@gmail.com
Let’s make some noise, y’all!